Every Facebook video is now a reel: what changed and how to use it

Uploading a video to Facebook used to mean picking one of two paths — a regular video or a reel — and a reel couldn’t run longer than 90 seconds. In June 2025, Meta announced that all videos on Facebook would be shared as reels, with no more limits on length or format. The change rolled out gradually.

1 / 4What changed

1. 01
   One path

   You no longer have to choose when you upload: every new video on Facebook is posted as a reel.

2. 02
   Any length

   According to Meta, reels on Facebook no longer have length or format limits. Instagram has its own rules.

3. 03
   The Video tab is now Reels

   The tab where people watched videos on Facebook has become the Reels tab. Meta says this doesn’t change recommendations.

4. 04
   Older videos stay

   Videos you posted before are still visible, even if they aren’t reels.

2 / 4Heads up: who can see it

1. 05
   Reels are often public

   Regular Facebook videos were often shared with friends only, while reels are usually public. That’s why Meta is asking people to review their privacy settings.

2. 06
   Check the audience

   Before you post, check who the video is visible to. For a Page it should be public; for a personal video, maybe not.

3 / 4How to use it for your Page

1. 07
   Lead with the good stuff

   The limit is gone, but that doesn’t mean your video should be long. Facebook’s feed predicts how likely you are to keep watching, so show the main thing right away.

2. 08
   Long form for stories

   You can now post longer videos as reels too: an interview, a how-to, a recorded live. Those tend to be watched by people who are already interested.

3. 09
   From Instagram to Facebook

   If you make reels for Instagram, you can share them to Facebook as well: one video, two networks.

4. 10
   Only your own videos

   Facebook shows copies of other people’s videos less, and cuts the reach of Pages that keep reposting other people’s work.

4 / 4How to measure results

1. 11
   Views are the main number

   Views are now the headline metric in Facebook insights: how many times a video was started or replayed, or a photo or text appeared on screen.

2. 12
   Compare lengths

   Compare views and watch time for short and long reels. That’s how you’ll find the length that works for your audience.

✓The bottom line

Video on Facebook is now a single format — the reel, with no length limit. That makes the choice simpler, but the rule stays the same: a strong opening and your own footage.

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