What to post on your page: 12 ideas for when you run out

A page needs two things above all: consistency and real footage. Below are 12 ideas you can do with a phone in no more than ten minutes a day.

1 / 4Your work

1. 01
   The result in two photos

   One angle, two photos: before and after. The simplest and most convincing post there is.

2. 02
   The process in 20 seconds

   A time-lapse on your phone, on a tripod or just propped against a shelf.

3. 03
   Best of the week

   One best piece of work or one best shot every Friday. Your audience gets used to it and starts waiting for it.

2 / 4People

1. 04
   Introduce yourself

   A photo and three sentences: who you are, how long you have been doing this and what you love most about it.

2. 05
   In someone else’s words

   A customer’s or reader’s feedback, with their permission: a screenshot of a chat or a short video.

3. 06
   One day

   Morning, afternoon and evening: three short stories about how your day goes.

3 / 4Tips and answers

1. 07
   A frequent question

   Whatever people ask you most often is already a post: one question, one answer.

2. 08
   A short how-to

   Three steps after which your audience can do something on their own.

3. 09
   Myth and truth

   One common myth in your field and a short explanation.

4 / 4Talking to your audience

1. 10
   A poll in Stories

   Two options, one tap: “which one?” People like being asked for their opinion.

2. 11
   A question at the end

   One simple question that can be answered in a single word.

3. 12
   A seasonal idea

   New Year, back to school, summer: prepare the post two or three weeks ahead.

✓How not to get boring

Pick four ideas and spread them over the week: Monday — the result in two photos, Wednesday — a frequent question, Friday — best of the week, Saturday — one day in Stories. After a month, see which brought more reactions and messages, and repeat that more often.

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