Your Instagram bio: what to write, how many links you get and what helps in search

Your bio is the first thing people read on your profile: in a couple of seconds they need to get who you are and why they should follow. There’s next to nothing about it in Georgian. Everything here comes from Instagram and Meta themselves as of November 2026.

1 / 4How much and where

1. 01
   150 characters

   Your bio can be up to 150 characters, and anyone can see it. Edit it under Edit profile, in the Bio field.

2. 02
   5 links

   You can add up to five links (Edit profile › Links › Add external link) and reorder them. Anyone can see them, on or off Instagram.

3. 03
   Hashtags and mentions

   A # or @ in your bio becomes a live link to a hashtag page or another profile. The account you mention gets a notification and can remove the link.

4. 04
   Name and username

   Change your name, username and photo in Edit profile or Accounts Center. For big accounts, a username change may be reviewed, and followers may be notified.

5. 05
   No website in your username

   Under Instagram’s Terms, you can’t use a domain name or URL in your username without its prior written consent.

2 / 4Business profiles: category and buttons

1. 06
   Category

   A professional account shows a category under the profile photo. You can hide it if you like.

2. 07
   Contact

   The Contact button can hold your address, phone and email — anyone who taps it can see them. To hide the category or contact info: Edit profile › Public business information › Profile display.

3. 08
   Action button

   Book now, Reserve, Order food — only one can show on your profile at a time. It works through a partner service or a lead form, and partners aren’t available in every country.

4. 09
   What complements the bio

   You can pin up to three posts to the top of your profile, and Highlights keep stories on your profile after they disappear, with a name and cover. No need to cram everything into the bio — prices, work samples and reviews fit better there.

3 / 4Search: what helps

1. 10
   Name and username

   According to Meta’s 2026 explanation, when people search for accounts Instagram compares their query with usernames and profile names. So put what people search for in the name field — not just your brand, but what you do.

2. 11
   Keywords in the bio

   Instagram used to advise putting keywords about who you are in your bio, and for local businesses, your city. Meta’s newer list of signals doesn’t name the bio, but for people it’s still the best explanation.

3. 12
   Georgian keywords

   In 2021 Instagram said it was getting keyword search right in English first. So alongside Georgian words, an English or Latin-script version won’t hurt.

4. 13
   Spam sinks

   Accounts that post spam or break the rules rank lower in search and sometimes only show up for their full username.

4 / 4What shouldn’t be in your bio

1. 14
   Bio and recommendations

   If your name, username, photo or bio contains something Instagram doesn’t recommend, your whole account may temporarily stop being recommended. You can see this in Account Status and appeal.

2. 15
   Misleading links

   Meta’s spam rules ban links that promise one thing and lead to another, deceptive redirects and domains that imitate well-known brands.

3. 16
   “Like to unlock”

   You can’t require a like, share or follow in exchange for access to content.

4. 17
   Pretending to be someone else

   Impersonation and false information are banned. Fan and parody accounts are fine, but their unofficial status has to be clear, at least in the name.

5. 18
   Buying engagement

   Meta’s rules ban buying and selling likes, views, follows and clicks, and Instagram tries not to recommend accounts that grew that way.

✓The bottom line

You have 150 characters: say who you are, what you do and where — people should get it in a couple of seconds. In search, your name and username count most, so put what you do in the name field too. You get up to five links, contact and action buttons round out a business profile, and prices and work samples fit better in Highlights and pinned posts.

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