Stories on a Facebook Page: 24 hours above the feed

A post waits its turn in the feed; a story sits right at the top, in a circle, on the very first screen. According to the Facebook Help Center, a Page story shows followers what you’ve posted for 24 hours, and people can also open it by tapping the Page’s profile picture. For a small business, it’s the cheapest way to show up in front of people every day — just not with the same picture every time.

1 / 4What a Page story is

1. 01
   24 hours

   A story stays up for a day and then disappears on its own. Facebook says it’s for the Page’s followers; past stories stay in the Page’s archive if the archive is turned on.

2. 02
   Above the feed

   Stories live in the strip at the top of the feed — where people look first. On a phone, a Page’s story also opens with a tap on its profile picture.

3. 03
   Who can post

   An admin or editor can post a story as the Page — anyone with Facebook access to the Page. You can also post from Business Suite.

2 / 4What to post without wearing people out

1. 04
   Shot of the day

   What’s happening right now: new stock on the shelf, a stylist at work, a finished order. A real phone photo with no filter is a plus for a story, not a flaw.

2. 05
   “Opening today”

   The most practical story for any service business: a 3 p.m. slot just opened up, two spots left for tomorrow. A short line and “message us.”

3. 06
   A question with a sticker

   Facebook lets you add stickers to a story. If your app has a poll sticker, ask something simple: “Which one — white or black?” One tap is easier for most people than a comment.

4. 07
   The process

   How the thing you sell gets made: five to ten seconds, one shot. People like seeing what they’re paying for.

5. 08
   Reminders

   Tomorrow’s the last day of the sale, we’re closed Saturday, new hours from Monday. A post like that often gets lost in the feed; a story is exactly the place for it.

3 / 4How to post

1. 09
   From a computer

   As the Facebook Help Center describes it: your profile picture › See all profiles › your Page › Create story at the top of the feed › a photo › text and layout › Share to story.

2. 10
   From your phone

   In the app, switch to your Page and use the same button — on a phone you can shoot straight from the camera. Menu names change from time to time; the logic doesn’t.

3. 11
   Text and a button

   You can add text to a story — with a font and color — and, if your Page has a shop, a button. Keep the text short: people read a story in two or three seconds.

4. 12
   Archive

   The Page story archive is turned on or off in settings. With it on, your good shots won’t vanish after 24 hours.

4 / 4Where to see results

1. 13
   Story reach

   Page insights have a separate metric, story reach: how many people had your story on their screen. Facebook itself notes that the number is an estimate.

2. 14
   Compare days

   Post a story every day for two weeks and note how many people saw each one. Which type works better — a shot, a question or a reminder — shows up within two weeks.

3. 15
   Replies

   A reply to a story usually lands in the Page’s messages. That’s often worth more than the view count: someone started a conversation.

✓The bottom line

Without spending anything on ads, a story gives you what a post can’t: a spot above the feed and a daily reminder. There’s one rule: every day — but different every day.

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