Why your Page’s reach dropped — and how to tell if it’s your Page or the feed

“A thousand people used to see a post, now it’s two hundred.” It’s the most common complaint from Page owners. Facebook’s own Help Center says reach depends on a lot of things: how people respond to your posts, how they responded to similar ones before, the quality of the content, the time of day and the device people use — and that “it’s completely normal for reach to fluctuate.” But some drops aren’t normal. First the big picture, then your Page.

1 / 4First, the big picture: the feed has changed

This part isn’t up to you. But knowing it helps you read your own numbers correctly.

1. 01
   Over a third of the feed is from strangers

   Every quarter, Meta publishes a report on what makes up the feed in the US. In Q2 2026, 36.6% of views went to recommended posts — from Pages and people the viewer doesn’t follow. Pages the viewer follows got 14.8% of views, and friends 20.2%.

2. 02
   Posts with links barely show

   According to the same report, posts with an outside link made up just 1.1% of feed views. If most of your posts start with a link — to a website, a form, another network — that alone lowers your chances.

3. 03
   The numbers are estimates

   Facebook itself says post reach is an estimated metric. Comparing two close numbers is pointless; the trend over several weeks is what matters.

2 / 4Causes that sit with your Page

1. 04
   Nothing but “buy now”

   Back in 2015, Facebook announced it would show fewer posts that only push people to buy, enter promotions with no real context, or reuse ad creative. In its own words, Pages like that “should expect their organic distribution to fall significantly over time.”

2. 05
   Other people’s videos

   Since July 2025, Facebook cuts the reach of every post from Pages that repost other people’s videos without permission or anything of their own added. Watermarks and cropping don’t help.

3. 06
   “Like if…”

   Since 2017, Facebook has demoted posts that openly fish for reactions: “Like if you agree,” “Comment ‘yes’.” Pages that do it systematically drop as a whole. Requests for help — a lost pet, a fundraiser — don’t count.

4. 07
   Everything in one format

   Facebook says reach also depends on how people responded to similar content before. If you post the same kind of thing for months and nobody responds, the system will show the next one less too.

3 / 4How to tell which case is yours

1. 08
   All posts or one type

   Open insights in the professional dashboard and compare the last two months of posts by format: photo, video, link, text. If everything dropped at once, it’s more likely the feed; if it’s one format, the fix is in your hands.

2. 09
   Rate, not count

   Divide reactions, comments and shares by reach. If reach dropped but the rate stayed the same, your posts are just as good — they’re just shown less. If the rate dropped too, your posts have stopped making people pause.

3. 10
   Status in the dashboard

   The professional dashboard shows whether your Page’s content is eligible for recommendations and whether any post has a restriction. An overnight drop across every post is the first thing to check there.

4 / 4What to do

1. 11
   Start a conversation

   Since 2018, the feed has favored posts that spark conversations between people. Ask a question your customers genuinely have an opinion on — not “Like if…”.

2. 12
   Not a link in every post

   Make your main point right in the feed: with a photo, a video, text. Save links for posts where clicking through really matters.

3. 13
   Your own footage

   Your work, your people, your results. That covers two rules at once — originality and “not just ads.”

4. 14
   A month of patience

   After you change something, keep the same rhythm for four weeks and only then compare. A week of ups and downs in reach is perfectly normal.

✓The bottom line

The feed really has changed: posts from Pages people follow are a small slice of it, recommendations a big one. But if one format dropped or the dashboard shows a restriction, the cause is your Page — and fixing it is up to you.

Wondering what your page is missing? Take the 30-second test →