Someone else’s video on your page: why that post loses views

Someone else’s funny video or pretty photo makes a quick post: no shooting, no time. But Instagram has been showing posts like that less for years, and in July 2025 Facebook went further: a page that keeps reposting other people’s videos gets reduced distribution on all its posts, not just the copies.

1 / 4Why

1. 01
   The original comes first

   Since 2022, Instagram ranks an original video above its copies. The system itself estimates how likely a video is to be original.

2. 02
   The original takes the copy’s place

   Since 2024, Instagram replaces copies with the original in recommendations and adds a credit to the original creator on the copy.

3. 03
   On Facebook, it’s the whole page

   Since July 2025, Facebook reduces distribution of every post from pages that often repost other people’s work unchanged. And it shows duplicate videos less.

2 / 4What counts as a copy

1. 04
   No changes

   Someone else’s video or photo that you simply uploaded again.

2. 05
   Cropping and borders

   Cropping, a border or your own watermark doesn’t turn a copy into an original.

3. 06
   Another app’s logo

   Back in 2021, Instagram said it recommends reels with another app’s logo less. Facebook also advises removing marks like that.

3 / 4How to make someone else’s idea your own

1. 07
   Add your take

   Facebook itself suggests adding commentary, editing or a story. For example, show the video and say what you think about it.

2. 08
   Shoot your own version

   Like the idea? Recreate it in your own setting, with your own face and your own words.

3. 09
   Permission and credit

   If you need someone else’s work, ask permission and credit the creator. Instagram has collab posts for exactly this.

4. 10
   Remix

   Instagram’s Remix keeps the link to the original and adds your part to it.

4 / 4How to check

1. 11
   Facebook insights

   In a post’s insights, Facebook shows if its distribution has been limited.

2. 12
   Instagram status

   Account Status shows whether your posts can be recommended to new people.

✓The bottom line

Someone else’s video is a quick post, but it rarely brings views. Your own shot, however simple, is an original — and that’s exactly what both networks are looking for.

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